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品牌造IP想火不容易,Leader洗衣机这只 “小鸡”却成带货王

一筒国际 IPYUNYINGHENNAN,PINPAIZAODEIPYUNYINGGENGSHINANSHANGJIANAN。RUHEGENGHAODEHEMUBIAOQUNTIJINXINGYOUXIAOGOUTONGCHENGWEIPINPAIIPYUNYINGDEZHONGZHONGZHIZHONG。LeaderXIYIJIKUAILEXIAOJIZAIDOUYINPINGTAIFAQIDE”SHUANGJIMEMEDA”TIAOZHANSAIXIYINLE2.9WANRENCANYUTIAOZHAN,ZONGBOFANGLIANGGAODA2.7YICI,YUANCHAODOUYINTIAOZHANSAIPINGJUNSHUIPING,YINFALEYICHANGDOUYINJITIKUANGHUAN。WEIRAO“KUAILEXIAOJI”ZHEIGEIP,LeaderHAITUICHULEBIAOQINGBAO、TXU、BAOWENBEI、BAOZHENDENGNIANQINGRENXIAIDEZHOUBIANCHANPIN。LeaderXIYIJIBUDUANCONGNIANQINGRENGANQINGXINGQUDEGEGEWEIDUJINXINGKUOZHAN,WANSHANKUAILEXIAOJISHENGTAI,YUNIANQINGRENJIANLIGENGWANZHENGDEGOUTONGFANGSHI。

一筒国际  YITAILeader G1012HB76SSHIGONGJINXIHONGYITIXIYIJI,ZAINIANQINGRENYANZHONGZHISHILENGBINGBINGDEXINGHAO,DANSHIHE“KUAILEXIAOJI”XIANGJIEHE,YONGHUDUICHANPINDEDIYIYINXIANGJIUBIANCHENGLE“HAOMENG”,JINERXIWANGGENGDUOLEJIEZHEITAIXIYIJI,ZUIZHONGHUOXUHUIYOU“WOJIAYEGAIMAITAIZHEIYANGDEXIYIJI”DEXIANGFA。DUDONGNIANQINGXIAOFEIZHERANGLeaderXIYIJIHUODELEFENGHOUDEHUIBAO。2019NIANSHUANGSHIYI,KUAILEXIAOJIXILIEXIYIJI28FENZHONGJIGAOSHOUQING,LeaderXIYIJIGAOJUTIANMAOXIYIJITOP5,CHENGWEINIANQINGRENSHOUXUANXIYIJIPINPAI。


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