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腾讯云挺进消费金融领域,下半场角逐开战

YIDONGHULIANWANG,RANGSHENGHUOBIANDEJIANDAN,ZUBUCHUHU,BIANZHITIANXIASHI。

SHENMEGOUMAISHANGPIN、DIANWAIMAI,SHENZHIGONGZUO,TONGTONGKEYIZAIJIAYONGZHIJIANWANCHENG,JIULIAN“JIEQIAN”ZHEIZHONGGANGADESHIER,YEBIANDERONGYIQILAI。

JINNIANLAI,HULIANWANGJINRONGGAOGEMENGJIN,WANGLUOJIEDAIFUWUSHIJIAYUHUXIAO,XIAOFEIJINRONGSHICHANGDEGUIMOYEZAIBUDUANZHUANGDA。

一筒国际HULIANWANGJUTOUZAOYOUBUJU,XIANGBAIDUYOUQIANHUA、MAYIHUABEI、TENGXUNWEILIDAI、JINGDONGBAITIAO……ZONGSHIBIANZHEFAZIJIENIQIANHUA。

这个周末,腾讯云与中原消费金融达成战略合作意向,双方将在云计算、大数据平台、devops、风控等方面展开合作,这也是腾讯云首次落地消费金融领域。

一筒国际TENGXUNYUQIANGTANXINDAIXIAOFEISHICHANGZHIXINZHAORANRUOJIE。RUJIN,XIAOFEIJINRONGJINRUXIABANCHANGFENHUA,JINRONGKEJIBUDUANSHURU,XINDEJIAOZHUZHANYICHUJIFA。

腾讯云挺进消费金融领域,下半场角逐开战

01

巨头扎根万亿蓝海

消费金融这块蛋糕有多大?

中国人民银行公布的数据显示,从2013年到2018年,我国个人消费贷款余额由12.97万亿元增长至37.79万亿元,年均复合增长率为23.84%。

一筒国际CONGJIEGOUSHANGKAN,DUANQIGERENXIAOFEIDAIKUANCONG2013NIANMODE2.66WANYIYUAN,ZENGZHANGZHI2018NIANMODE8.8WANYIYUAN。HUANJUHUASHUO,JIEZHI2018NIANMO,WOGUOXIAOFEIJINRONGDEXINDAIYUEZHISHAOYIJINGDADAO8.8WANYIYUANGUIMO。

麦肯锡的一项调研报告则显示,预计到2020年我国消费信贷占比将达到25%,短期消费信贷将接近10万亿元。

一筒国际SHISHISHANG,XIAOFEIJINRONGDEQIANZAISHICHANGGUIMO,HENDACHENGDUSHANGSHIYOUGERENXIAOFEIDAIKUANJUEDINGDE。GERENXIAOFEIDAIKUANDEKUAISUZENGZHANG,YIWEIZHEXIAOFEIJINRONGZENGZHANGDEJUDAQIANLI。

YUCITONGSHI,XIAOFEIJINRONGXIANGGUANDEZHENGCEHONGLIYEZAICHIXUJIAMA,WEIXINGYEWENDINGZENGZHANGDAILAIJIAOHAODEYUQI。

8YUEDI,GUOWUYUANBANGONGTINGYINFADE《GUANYUJIAKUAIFAZHANLIUTONGCUJINSHANGYEXIAOFEIDEYIJIAN》,TICHULE20TIAOWENDINGXIAOFEIYUQI、TIZHENXIAOFEIXINXINDEZHENGCECUOSHI。

9YUECHU,ZHONGGUOYINBAOJIANHUISHOUXIFENGXIANGUAN、XINWENFAYANREN、BANGONGTINGZHURENXIAOYUANQIYEFASHENGBIAOSHI,JIANGUANZHICHIXIAOFEIXINDAIFAZHAN,YEZHICHIJINRONGJIGOUQUWAJUEZHEIYISHICHANG。

DANGQIAN,XIAOFEIJINRONGXINGYESHIBAIHUAQIFANG。CHULECHUANTONGDECHIPAIXIAOJINJIGOU、CHENGSHANGXING、CHANYELONGTOU、HULIANWANGJUTOU,SHENZHISHIHULIANWANGJINRONGGONGSI,DOUFENFENQIANGTANGEZHONGXIAOFEIJINRONGCHANGJING。

9YUE21RI,TENGXUNYUNYUZHONGYUANXIAOFEIJINRONGDACHENGZHANLVEHEZUOYIXIANG,SHUANGFANGJIANGZAIYUNJISUAN、DASHUJUPINGTAI、devops、FENGKONGDENGFANGMIANZHANKAIHEZUO,YIJINRONGKEJIZHULIPUHUIJINRONGFUWU。

ZHIDEYITIDESHI,BENCIZHANLVEHEZUOSHITENGXUNZHUANYOUYUNSHOUCILUODIXIAOFEIJINRONGLINGYU。

一筒国际QISHI,BATJZUOWEIHULIANWANGJUTOU,ZAOJIUBUJUXIAOFEIJINRONG,BINGPINGJIEPANGDAYONGHUSHUJU、LIULIANG、ZIJINDENGYOUSHI,ZHANJULEYIXIZHIDI。

BAIDUTONGGUODUXIAOMANQIXIADEYOUQIANHUA;ALIBABATONGGUOMAYIJINFUQIXIADEHUABEIHEJIEBEI;TENGXUNTONGGUOWEIZHONGYINXINGTUICHUDEWEILIDAI;JINGDONGTONGGUOJINGDONGJINRONGQIXIADEBAITIAOHEJINTIAO。

从消费金融产品上看,BATJ目标人群定位相似、产品差异化小,但主打的消费分期场景略有不同。像百度注重教育、医美等;腾讯主打现金分期;阿里与京东主打电商购物场景。

RUJIN,JIEHESHANGGEJIADEJINRONGKEJIFUWU,WEILAIXIAOFEIJINRONGLINGYUDEJINGZHENGGEJUZHENGZAIFASHENGBIANHUA。

腾讯云挺进消费金融领域,下半场角逐开战


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