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我乐家居积极拥抱新零售 为顾客打造极致消费体验

一筒国际ZIXINLINGSHOUGAINIANZAI2016NIANSHOUCITICHUHOU,YIPIQIYELVXIANXIACHANGSHISHUI。JIEZHUXIANXIASHUYIQIANJIDEZHIYINGDIANHEJINGXIAOSHANGMENDIAN,XINLINGSHOUGAINIANZAIJIAJUXINGYEBAOFACHUXINDENENGLIANG。

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一、精准触达用户

我乐家居积极拥抱新零售 为顾客打造极致消费体验

图:我乐家居大师馆

一筒国际JINGZHUNKELIUDEHUOQUYIZHISHIJIAJUZHEIYIDIPINCIXIAOFEIPINXINGYEDETONGDIANZHIYI。ZAIHULIANWANGGAODUFAZHANDEJINTIAN,DIANSHANGCHUJISHENGHUODEFANGFANGMIANMIAN,CHUANTONGSHITIDIANZIRANKELIUBUDUANZAOYUXIANSHANGLIULIANGDECHONGJI。

一筒国际JIUXIANGYEPAXIANGZISHEN,DUIGAOPINZHIDINGZHIJIAJUDEGANGXUSHIQIESHICUNZAIDE,DANRUHEGAOXIAOJINGZHUNDECHUDAGAOXUQIUKEHU,SHIMUQIANHUANJINGXIADINGZHIJIAJUXINGYEMIANLINDENANDIAN。CIWAI,DINGZHIJIAJUXINGYEDEXINGYETEXINGYEJUEDINGLETADECHANPINHENNANZHIJIEZAIXIANSHANGWANCHENGXIAOSHOU。

一筒国际YONGHUYAOXIANZAIWANGLUOQUDAOSHOUJIXINXI,LEJIECHANPINHOUZAIQUXIANXIAMENDIANXUANZEJUTISHANGPIN。WEIGENGHAODIFUWUGUKE,WOLEJIAJUKAISHELETIANMAOQIJIANDIAN、XIANSHANGGUANGGAOYINLIUDENGYIXILIEXIANSHANGQUDAO,BANGZHUPINPAIGENGKUAIDECHUDAMUBIAOXIAOFEIZHE。

一筒国际TONGSHI,WOLEJIAJUHAIWEIKEHUTIGONGMIANFEISHANGMENLIANGCHIFUWU,TUPOLECHUANTONGMENDIANJIEDAILIUCHENGDEJUXIANXING,CONGTISHENGYONGHUDEFUWUTIYANCHUFA,NIXIANGCUJINCHENGJIAO。

二、积累消费者资产

我乐家居积极拥抱新零售 为顾客打造极致消费体验

图:我乐家居大师馆

DINGZHIJIAJUGOUMAILIUCHENGXIANGBIYUCHENGPINJIAJUYAOZHANG,CONGYIKAISHIZAIDIANMIANXUANZECHANPINXILIE、SHEJISHISHANGMENLIANGCHI、CHUSHEJITU、QIANDINGHETONG、XIADANSHENGCHAN,DAOSONGHUOANZHUANGDENGSHEJIDUOGEHUANJIEHEDUOGEFUWURENYUAN。

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三、全渠道数据打通

我乐家居积极拥抱新零售 为顾客打造极致消费体验

图:我乐家居大师馆

一筒国际XINLINGSHOUWEIJIAJUXINGYEDAILAIDEXIANSHANGXIANXIADEHUDONG,CHENGGONGJIANGXIAOFEIZHEYUPINPAIFANGDEGUANXI,CONGYUANLAIJIANDANDEJIAOYISHUANGFANG,BIANCHENGLE“HUFENGUANXI”。XINGYEMEIYIGEHUANJIEDOUZAIXIAOFEIZHEMIANQIANTOUMINGHUARENGEHUA,WOLEJIAJUYELIYONGDUOZHONGSHENGDONGDEYINGXIAOFANGSHIGOUJIANPINPAIYUXIAOFEIZHEDESHUANGXIANGGOUTONG。

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一筒国际JINGZHUNCHUDAYONGHU、JILEIXIAOFEIZHEZICHAN、QUANQUDAOSHUJUDATONG,WOLEJIAJUZHILIYUWEIMEIYIWEIKEHUDAZAOJIZHIDEXIAOFEITIYAN,WEIMEIYIGEDUIJIAJUYOUZHEGAOPINWEI、GAOYAOQIUDEJIATING,DAILAISHISHANGYUPINZHIJIANJUDEGAODUANDINGZHICHANPIN。


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