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IP手游发行商龙头—中手游,高成长潜力分析

一筒国际ZHONGGUOSHOUYOUSHICHANGLIJINGGONGJICECHUQINGHOUYIZHENGSHIYUERUJINGPINHUASHIDAI,WEIRAOYIDONGHULIANWANGCUNLIANGYONGHUDEJINGZHENGYUJIAJILIE。IPYOUXIPINGJIEYOUZHINEIRONGHEFENSIJICHUJIACHI,JINGZHENGLIBAOCHIQIANGREN。XIFENPINLEIHEHAIWAISHICHANGLIULIANGHONGLIYONGXIAN,YEZHENGJINYIBUZHULIIPYOUXITUOZHANZENGLIANGYONGHU。ERFANWENYUSHICHANGYITUOIPSHENGTAIDEBUDUANCHENGSHUSHENQIANZHEGUANGKUODESHANGYEJIAZHI,YONGYOUIPZIYUANJIYOUYIYUNYINGNENGLIDENEIRONGCHANGSHANGYOUWANGCONGZHONGJUEQUGENGDUOFENE。

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1、 行业趋势:IP游戏产业地位提升,细分游戏和泛娱乐市场潜力可观

一筒国际IPYOUXITUXIANJINGPINHUA,CHANYEDIWEIJINYIBUTISHENG

一筒国际2019NIANYILAI,SUIZHEBANHAOFAFANGZHENGCHANGHUAHEXINYOUBAOKUANDETUIDONG,SHOUYOUSHICHANGCHIXUHUINUAN。GENJUJIAMASHUJU,2019H1SHOUYOUSHICHANGSHOURUTONGBIZENGZHANG18.8%,ZENGSUCHUXIANHUISHENG。ZAIZONGLIANGDIAOKONGHECUNLIANGYONGHUZHUDAODEXINJIEDUAN,YITISHENGYONGHUZHUANHUALVHEFUFEIQIANGDUWEIMUBIAODEJINGXIHUAJINGYINGJIANGCHENGWEISHOUYOUSHICHANGDEJINGZHENGZHIZHONG。


IP手游发行商龙头—中手游,高成长潜力分析


IP手游发行商龙头—中手游,高成长潜力分析


SHOUYIYUHEXINYONGHUXUQIUGUDINGHECHENGBENYOUSHILIANGDAYINSU,IPYOUXIYITUOSHOUYOUSHICHANGDEHUOREFAZHANQUDEQIANGSHIZENGZHANG,TONGBUCHENGQISHOUYOUSHICHANGYINGSHOUGUIMODEBANBIJIANGSHAN。ERZAIJINGLIZISHENIPRECHAODEYILUNXILIHOU,IPYOUXIDEFAZHANRIJIANCHENGXIANCHUJINGPINHUA、TOUBUHUAHEDUOYANGHUATEZHENG,JINRUIPYUYOUXICHANPINHUWEISHENGCHANYAOSUDEJIAZHIZHONGSUJIEDUAN。

GENJUJIAMASHUJU,IPYOUXIZHANGQIZHANJUSHOUYOUSHICHANGSHOURUYIBANYISHANGFENE。2019NIANSHANGBANNIAN,ZAIZONGLIANGJISHUJIANSHAODEQINGKUANGXIA,IPYOUXILIUSHUIZHANBIBAOCHIZENGZHANG,FANYINGCHUTOUBUIPYOUXIDEARPUZHIHUOYOUSUOTISHENG,JINGPINHUACHENGWEIIPYOUXIKAIFADEJINGZHUFANGXIANG。


IP手游发行商龙头—中手游,高成长潜力分析



IP手游发行商龙头—中手游,高成长潜力分析


TONGSHI,IPYOUXIZAITOUBUTIDUIYEZHANGQIZHANJUZHULIU,QIEPAIWEIGEJUSHANGWEIGUHUA,SHOUCIDARUCHANGXIAOBANGQIANLIEDEIPYOUXISHULIANGRENGYOUZENGJIA。2018NIANZAITop50YOUXIZHONG,IPYOUXIDESHOURUFENEGAODA90%。ZAIDANJIDUSHOUYOUSHOURUTop10ZHONG,IPYOUXISHULIANGWENDINGZHANYOU7KUAN,YIDINGCHENGDUSHANGYEBIAOMINGIPYOUXIDETOUBUXIAOYINGHUOJIANGQIANGHUA。


IP手游发行商龙头—中手游,高成长潜力分析


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