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关晓彤站台,苏宁全渠道独家首发味可滋新品冷萃奶茶

JINNIANLAI,SUIZHEXINZHONGCHANHEZSHIDAIDEJUEQI,SHIPINYINLIAOXINGYEDEXIAOFEIFENGXIANGYEZAIQIAORANJIANFASHENGZHUANBIAN:RENMENDUIJIAGEDEMINGANDUYUELAIYUEDI,DUIJIAZHIDEMINGANDUYUELAIYUEGAO,HAOKOUGAN、GAOYANZHI、ZHONGCHAOLIUDECHANPINGENGRONGYIYINGDESHICHANGQINGLAI。

JINRI,YILIQIXIAGAODUANFENGWEINAIPINPAIWEIKEZIZHONGBANGTUICHU“LENGCUINAICHA”XINPIN,BINGYOULIULIANGXIAOHUAGUANXIAOTONGDANRENDAIYANREN。JI9YUE16RI,YILIWEIKEZINAICHAZAISUNINGXIANSHANGXIANXIATONGBUSHOUFA,BINGZAI9YUE25RIDAZAOCHENGCHAOJIXINPIN,CHAOPINDANGTIANZAISUNINGYIGOUXIADAN,HAIYOUJIHUIHUODELENGCUINAICHAXIANLIANGLIHE。

关晓彤站台,苏宁全渠道独家首发味可滋新品冷萃奶茶

产品:主打冷萃工艺,口感“滑到起飞”

ZUOWEIYILIQIXIADEYIDACHAOPAI,WEIKEZIXIANGLAIYISHISHANGPINWEI、ZHUOYUEPINZHIZHUCHENG,ZAICHANPINTUIXINFANGMIANBUDUANYOUJINGYANZHIZUO。CICITUICHUDELENGCUINAICHA,BUJINSHIJIBAIQIAOMOCHAZHIHOU2019NIANDEYOUYIKUANYANZHIXINPIN,GENGBIAOZHIZHEWEIKEZIJINGZHUNDONGCHAXINGYEFENGXIANG,CONGFENGWEINAITUOZHANZHINAICHAYINLIAOLINGYU,KAIQILEPINLEIDUOYUANHUADEXINBUJU。

关晓彤站台,苏宁全渠道独家首发味可滋新品冷萃奶茶

JIUCHANPINERYAN,WEIKEZIZHEIYICITUIXINKEWEICHUSHOUBUFAN,“HUADAOQIFEI、MEIDAOFANGUI”DEPINPAIsloganYIYUZHONGDE。

ZAIXUANCAISHANG,ZHENXUANXILANJINKOUHONGCHA,HUANGJINPEIBIYILIMUCHANGYOUZHINIUNAI;ZAIKOUGANSHANG,RUKOUSHUNHUABUSE,HUIWEIQINGXINCHUNZHENG;ZAIGONGYISHANG,CAIYONGXINGYELINGXIANDELENGCUIJISHU,WEICHANPINDEZHUOYUEPINZHIHEMEIMIAOKOUGANBAOJIAHUHANG;ZAIBAOZHUANGSHANG,WUJUNBAOGAOZUGEBAOZHUANGZUODAOLEANQUANXINGHEMEIGUANDUDEJIANDE,ZAIJIASHANGDUTEXINCHAOLANZHUANSHUBAOZHUANGSHEJI,JIRENYIZHONGQIANGLIEDEPINZHIGANHECHAOLIUFAN。

一筒国际ZHONGZHONGJIXIANGBIAOMING,ZUOWEIYIKUANBUZHEBUKOUDEMINGXINGXINPIN,WEIKEZILENGCUINAICHAJIYOUKENENGCHENGWEIZHENGGE2019NIANXIABANNIANDEJIAODIANSUOZAI。

关晓彤站台,苏宁全渠道独家首发味可滋新品冷萃奶茶

传播:携手代言人关晓彤,玩转“潮美”概念

一筒国际DANGRAN,CHANPINSUIHAO,YIRANLIBUKAICHUANBOZHULI。

一筒国际JIUMUBIAOXIAOFEIRENQUNLAIKAN,WEIKEZILENGCUINAICHAZHUYAOJUJIAO16-25SUIDENIANQINGREN,TAMENJUJUEPINGYONG、ZHANGYANGGEXING,DUIXINXIANSHIWUJUYOUQIANGLIEDEHAOQIXINHEJIESHOUDU;TAMENZHUZHONGPINZHI,TONGSHIZAIGOUMAIJUECESHANGYOUHENQIANGDEGANXINGSECAI;TAMENSHIZHONGDUSHEJIAORENQUN,REZHONGYINLE、WANGJU,JIANCHI“BUCHAOBUHUAQIAN”DEXIAOFEIZHEXUE……

ZHENDUICHANPINDE“CHAOMEISHUXING”HEMUBIAORENQUNDEXIAOFEITEZHENG,WEIKEZILENGCUINAICHATEYIYAOQINGLEZAINIANQINGRENDANGZHONGJIJUHAOZHAOLIDEGUANXIAOTONGCHURENDAIYANREN。ZUOWEIXINYIDAIDEQINGCHUNOUXIANG,GUANXIAOTONGDE“MEI”HE“CHAO”,YUWEIKEZILENGCUINAICHAXIANGDEYIZHANG。BINGQIE,RUJINNIANQINGYIZU“TAOYANSHUOJIAO、ZHUZHONGTIYAN”,ERGUANXIAOTONGQIAQIAYESHITAMENDETONGLINGREN,GENGRONGYIMINGBAITAMENDEXUQIU、BIAODATAMENDETAIDU、ZOUJINTAMENDENEIXIN,CONGERZAIQIANYIMOHUADISHIXIANCHUANBODEXINZHIZHANWEI,YIQIWANZHUAN“CHAOMEI”GAINIAN。

渠道:线上线下同发力,苏宁、伊利玩转新品营销

ZHIDEZHUYIDESHI,WEILERANGWEIKEZILENGCUINAICHAXINPINDADAOZUIDADEPUGUANGHETUIGUANG,ZUOWEIZHANLVEHEZUOHUOBANDESUNING,JIYULEXIANSHANGXIANXIADEQUANQUDAOZHICHI。

关晓彤站台,苏宁全渠道独家首发味可滋新品冷萃奶茶


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