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化妆品行业景气延续,本土品牌大有可为

1、GUONEIMEIZHUANGGEHUSHICHANGCHAOGUORIBENCHENGWEIQUANQIUDIER,WEILAIYOUWANGCHENGZHANGWEIQUANQIUDIYIDAHUAZHUANGPINSHICHANG。

一筒国际2、90HOUHE95HOUZHUBUCHENGWEIXIAOFEIZHULI,DUIHUAZHUANGPINJIESHOUDUXIANZHUTISHENG,ZHONGGUOHUAZHUANGPINSHICHANGJINRUKUAISUCHENGZHANGQI

3、BENTUPINPAISHIZHANLVDIYUGUOJIPINPAI,DUIBIAOGUOJIDAPAI,BENTUPINPAIYOUWANGPAOCHUZHANGXIANDANIUGU。

国内化妆品市场规模全球第二

GUOQUSHIWUNIAN,XINXINGGUOJIAMEIZHUANGGEHUSHICHANGGUIMOZAIQUANQIUDEBIZHONGBUDUANSHANGSHENG:QUANQIUSHICHANGGUIMOYOU 2004NIANDE2542YIMEIJINZENGZHANGZHI2018NIANDE4740YIMEIJIN,QIZHONGZHONGGUOZHANBIYOU6%SHANGSHENGZHI13%,CHENGWEIQUANQIUDIER,BAXIYOU3%SHANGSHENGZHI5%,YINDUYOU1%SHANGSHENGZHI3%,ERTONGQIMEIGUO、RIBEN、DEGUO、YINGGUO、FAGUO、YIDALIDENGGUOJIADEZHANBIZEBUDUANXIAJIANG。ERZHANWANGWEILAI5NIAN,XINXINGGUOJIAPINGJIEJUDADERENKOUJISHUHEMEIZHUANGSHENTOUQIANLI,SHICHANGGUIMOZHANBIYUJIHUIJINYIBUTISHENG。

TUBIAO1:QUANQIUGEGUOMEIZHUANGGEHUSHICHANGGUIMOJIBIZHONG

化妆品行业景气延续,本土品牌大有可为

一筒国际SHUJULAIYUAN:Euromonitor,YINGYAZHENGQUANZIXUN

ZHONGGUOZUOWEIZHENGGESHIJIEZUIWEIPENGBODEJINGJITIZHIYI,YESHIZHONGDUANXUQIUZENGZHANGZUIWANGSHENGDEDIQUZHIYI,HUAZHUANGPINSHICHANGZENGSULINGPAOQUANQIU:2018NIANZHONGGUOHUAZHUANGPINSHICHANGZENGSUYUE12.3%,MEIGUOJINWEIYUE3.9%,RIBENYUEWEI2.1%,HANGUOYUEWEI0.9%。ERZAIMEIGUO,RIBEN,HANGUODENGDIQU,JINSHINIANLAI,JUNCHUXIANLEHUAZHUANGPINGONGSIDEQIANGSHIZENGZHANG,DANSHENGLEZHONGDUOSHIBEIGUSHENZHIERSHIBEIGU,XIANGBIERYAN,ZHONGGUOJUYOUGENGDAQIANLI。

一筒国际TUBIAO2:QUANQIUGEGUOMEIZHUANGGEHUXINGYEZENGSU

化妆品行业景气延续,本土品牌大有可为

SHUJULAIYUAN:Euromonitor,YINGYAZHENGQUANZIXUN

2009-2018NIANQUANQIUHUAZHUANGPINJIGEHUSHICHANGGUIMOCAGR 2.7%,ZHONGGUODADAO9.5%,WOGUOHUAZHUANGPINSHICHANG17NIANQIHUINUANFUSU,ZENGZHANGWEICHISHUANGWEISHU,SHISHEHUILINGSHOUZHONGZENGSUZUIGAODEXINGYEZHIYI。SHEHUIXIAOFEIPINLINGSHOUZONGE2019NIAN1-7YUEDADAOTONGBIZENGZHANG8.3%,XIANEYISHANGDANWEISHANGPINLINGSHOUTONGBIZENGZHANG4.4%,HUAZHUANGPINZENGSUMINGXIANGAOYUSHELINGZHENGTIZENGZHANG。

一筒国际TUBIAO3:HUAZHUANGPINZENGSUXIANZHUKUAIYUSHELINGZENGSU

化妆品行业景气延续,本土品牌大有可为

SHUJULAIYUAN:Euromonitor,YINGYAZHENGQUANZIXUN

一筒国际SUIGUONEIMEIZHUANGJIGEHUSHICHANGGUIMOWEIJUQUANQIUDIER,DANRENJUNXIAOFEIYUANDIYUFADAGUOJIA:2018NIANZHONGGUOHUAZHUANGPINJIGEHURENJUNXIAOFEIJINE44.6MEIYUAN, JINWEIRIBEN、MEIGUODENGFADAGUOJIADE1/6,SUIZHERENJUNXIAOFEISHUIPINGDETIGAO,ZHONGGUOHUAZHUANGPINJIGEHUSHICHANGGUIMOYOUWANGWEICHIGAOSUZENGZHANG。

一筒国际TUBIAO4:2018NIANWOGUOHUAZHUANGPINRENJUNXIAOFEIJINEYUANBUJIFADAGUOJIA

化妆品行业景气延续,本土品牌大有可为

SHUJULAIYUAN:Euromonitor,YINGYAZHENGQUANZIXUN

人口年龄结构推动化妆品市场快速成长

RENKOUYINSUJUEDINGXIAOFEISHENGJIDEQIANGDUHECHIJIUDU,WOGUOXIANJIEDUANRENKOUNIANLINGFENBUDUIXIAOFEISHENGJIQITUIDONGZUOYONG:20-29SUI(90+95HOU),ZHANZHONGRENKOUBILI12.8%,ZHEIBUFENRENQUNWANGWANGXIAOYOUJIXUQIEGOUMAIXUQIUHEGOUMAILIXUNSUTISHENG,GENJUTIANMAOMEIZHUANGBAOGAO,90HOUHE95HOUZAI2016NIANXIANSHANGXIAOFEIRENSHUZHONGZHANBIGUOBAN,QIEXIAOFEIGUIMOSHOUCICHAOYUE80HOU,QIZHONG95HOUXIAOFEIRENQUNZENGZHANGGENGWEIXUNMENG,ZHANBIJIEJIN1/4,XIANSHANGXIAOFEIGUIMOZENGSULIANXU3NIANBAOCHISANWEISHUZENGZHANG。

CIWAI,TIANMAOSHUJUXIANSHI,90/95HOUDUISHECHIPINPAIHUFUCAIZHUANGGOUMAILIZHUNIANZENGZHANG,SK-II、Dior、 HermeDENGSHOUDAOQINGLAI;HAILANZHIMISHUJUXIANSHI,SHENZHENMAOYEMENDIAN50%HUIYUANWEI90HOU,CHENGDOUWANGFUJINGMENZHULIXIAOFEIQUNJIZHONG25-27SUI。WEIPINHUISHUJUXIANSHI,2015NIAN- 2018NIAN,90HOUYONGHUGOUMAIKANGSHUAIJINGHUALEICHANPINDEXIAOSHOUEZENGSU312%,95HOUYONGHUZENGSUGENGSHIGAODA481%。

TUBIAO5:2016XIANSHANGHUAZHUANGPINBUTONGNIANLINGFENBUJIXIAOFEIZHANBI

化妆品行业景气延续,本土品牌大有可为

SHUJULAIYUAN:CBN Data,YINGYAZHENGQUANZIXUN

一筒国际ZHANGQIJINGJIZENGZHANGDAIDONGYANZHIJINGJIJINGQI,HUAZHUANGPINSHENTOULVTISHENG。13-18NIAN,ZHONGGUOCHENGZHENJUMINKEZHIPEISHOURUZHONGWEISHUFUHEZENGZHANGLV8.5%ZHI3.6WANYUAN,ZHONGCHANJIEJIQUNTI:YIRENJUNGDPCHAOGUO5000MEIYUANWEIBIAOZHIDEZHONGCHANJIEJIZHENGXINGCHENGHEKUODA。

一筒国际CANZHAORI、HANJINGYAN,XIAOFEISHENGJIZONGTIANZHAO“CHICHUAN”-“ZHUXING”-“KANGLE”DELUJINGJINXING,DIYIJIEDUANWANGWANGDUIYINGZHERENJUNGDPZAI1000MEIYUANYIXIA,CISHIXIAOFEIYI“CHICHUAN”WEIDAIBIAODEFEINAIYONGPINWEIZHU;DIERJIEDUANWANGWANGDUIYINGZHERENJUNGDPZAI1000MEIYUAN-3000MEIYUANZHIJIAN,CISHIXIAOFEIZHUJIANSHENGJIDAO“ZHUXING”WEIDAIBIAODENAIYONGXIAOFEIPINHEBUFENFUWUXIAOFEI;DISANJIEDUANWANGWANGDUIYINGZHERENJUNGDPZAI3000MEIYUANYISHANG,CISHIXIAOFEIZHONGFUWUDEZHUDAOZUOYONGCHIXUTISHENG,NAIYONGPINXIAOFEIZENGSUYOUSUOFANGHUAN。ZHONGGUO2016NIANRENJUNGDPWEI8123MEIYUAN,JIBENXIANGDANGYURIBEN1980NIAN、HANGUO1990NIANDESHUIPING,GEGUODANGSHIJIBENCHUYUXIAOFEISHENGJIDEDIERJIEDUANJIESHU、DISANJIEDUANGANGGANGKAISHIDESHIJIANDIAN。

TUBIAO6:RIHANXIAOFEISHENGJILUJING

化妆品行业景气延续,本土品牌大有可为

SHUJULAIYUAN:SHENWANHONGYUAN,YINGYAZHENGQUANZIXUN

本土品牌有望跑出长线大牛股

HAIWAIPINPAILISHIJIAOZHANG,JIAOZAOJINRUZHONGGUOSHICHANGWANCHENGXIAOFEIZHEJIAOYU,QIEHAIWAIJUTOUDUOWEIDUOPINPAIJITUAN,GONGSISHIZHANLVJIAOGAO,BENTUPINPAIBUDAO20NIANLISHI(DADUOZAI2005NIANHOU),DUOYOUDANYIPINPAIKAISHICHENGZHANG,MUQIANRENGZAIJINXINGDUOPINPAIKUOCHONG,SHIZHANLVJIAODI。ZHONGGUOQIAN20DAHUAZHUANGPINQIYEHEJISHICHANGFENE56.1%,QIZHONGZHONGGUOQIYE7JIA,HEJISHIZHANLVJIN13.2%。JINNIANLAI,BENTUPINPAIJINGLIFUCHENHOUZAIDUJUEQI,ZAIQIAN50DAHUAZHUANGPINQIYEZHONG,ZHONGGUOQIYESUOZHANSHICHANGFENEBUDUANTISHENG,CONG2008NIAN8.4%TIGAODAO2018NIANDE22.6%。

TUBIAO7:2018NIANGUONEIHUAZHUANGPINQIAN20QIYEMINGDAN

化妆品行业景气延续,本土品牌大有可为

SHUJULAIYUAN:Euromonitor,YINGYAZHENGQUANZIXUN

SUIBENTUPINPAISHIZHANLVRENGDI,YISHANGSHIGONGSISHIZHIJIAOXIAO,ZONGGUANQUANQIU,XINGYENEIBUFA500YIMEIYUANYISHANGDASHIZHIGONGSI,DUOWEIHUAZHUANGPINJITUAN,QUANQIUXINGYEWUFUGAI+DUOPINPAI(NEISHENGFUHUA+WAIYANBINGGOU)QIANGZHANXIFENSHICHANG,GONGYONGYANFA+QUDAO,GONGXIANG marketing JINGYAN,XINGCHENGXIETONG,CHUANGZAOGUIMOXIAOYING,CHENGWEIZIRANGUATOU。ZHANGQILAIKAN,CUNHUOXIALAIDEDAHUAZHUANGPINJITUANDOUSHIZHANGNIUGU,BUFABAIBEIGU,RUYASHILANDAI、OULAIYA、ZISHENGTANG。

TUBIAO8:SANDAHUAZHUANGPINJITUANTOUZIHUIBAOLV

化妆品行业景气延续,本土品牌大有可为


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